The Retro Trade make a noise not unlike their band name suggests. There’s a strong sense of 1990’s lad rock, a touch of soul and even a little funk. In fact not that much has changed since their 2009 debut ‘Sunday Rain’ although an electronic edge seems more noticeable this time around.
For a duo, Jon Marett and Ainz Charlton make one hell of a noise. The title track is the first sign we hear of Ainz Charlton’s powerful vocals which soar in the manner of so many Northern Rock giants before him. The song itself is driven home with conviction but is largely based around one rather simple hook. ‘Its Alright’ is bolstered by an old school rock riff and fares much better whilst the gloriously unsubtle ‘Lost’ sounds absolutely huge and Charlton is certainly up to the task in front of the mic.
The album loses its way towards the centre as the slow-paced ‘Hundred Ways’ and ‘Some Bitter Soul’ seem to be weighed down with sentimentality and over-production. The standout track, however, is a dancefloor-friendly ‘Don’t You Ever Stop’, which suggests that the duo have impressive funk credentials should the occasion demand it.
Needless to say this is very straightforward music but the passion of Charlton and Marett ensures that this example of British indie rock music is undeniably rousing and occasionally uplifting. Given the rather dated nature of the music though, one would imagine they would fare better on the live circuit where their anthemic material could still go down a storm.
The Retro Trade Official Site
The Hours, INXS